Hooked is a distillation of his knowledge, after years of research and working with clients. It’s a fascinating read and insight into why we do the things that we do. Eyal explores the 4-step framework ui ux books that makes these products so successful, with practical insights to create user habits that stick. Even the best designers are just “hacking” it most of the time and learning new skills as they go.
His current clients include Microsoft, Intel, IBM, Logitech, GE, Nike, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com, and Whitepages.com. He has trained thousands of teams and individuals in usability and User-Centered Design techniques in private as well as public settings. Jodi Forlizzi is the Geschke Director and a Professor of Human-Computer Interaction in the School of Computer Science at Carnegie Mellon University.
The Smashing Book
It’s essential reading for any artist, writer, UX designer or creative professional. In User Friendly, Kuang and Fabricant tell the whole story for the first time―and you’ll never interact with technology the same way again. Learn how to design beautiful user interfaces by yourself using specific tactics explained from a developer’s point-of-view. Once you’ve read a great design book, keep it in eyesight from your work station for easy reference. Set up a bookshelf at work where your colleagues can learn from them as well.
But the very first is the fact that Susan Weinschenk has a PH.D. in psychology, is the Chief Behavioral Scientist, and the CEO at The Team W, In. One does not simply pick up a UI/UX design book and find out it has nothing to say about human psychology. The book is highly recommended as a reference book and for everyone looking for a real-life solution when stuck during a project, it might be the one. The focus on cognitive human behavior and its implications on UI technology make this a must-read for every UI designer. The contents of Designing with the Mind in Mind are in fact well-researched, backed-up with good references, and deep. But at the same time, Jeff Johnson offers real-life examples and a great structure.
Our favourite quote from Thinking, Fast and Slow
A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today. This book has been recommended on many UX design book lists before, and for good reason. Jake Knapp wrote Sprint as a distillation of his insights from 100+ design sprints run with Google Ventures. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students.